The GENEX Member Portal Design Project represented a significant advancement in modernizing communication with member-owners, receiving praise from both management and members. Employing a user-centered approach, the portal established a robust foundation, streamlining communication, centralizing information access, and fostering community engagement. Despite challenges, such as the manual transfer of members and seamless integration with the cooperative website and e-commerce platform, the project achieved a commendable user satisfaction rate of over 85%.
Addressing these challenges was vital to the success of the project. The manual transfer of members required meticulous attention to detail to avoid any loss or misrepresentation of member information. Additionally, integrating the portal with the cooperative website and e-commerce platform posed challenges, necessitating careful planning, coordination, and adjustments. Looking ahead, our goal is to build on this success, leveraging Azure’s capabilities to enhance scalability and performance. Continuous user feedback will guide our innovation in the digital member engagement experience at GENEX, aiming for a 20% increase in user engagement.”