Rau Bistro Vietnamese Street Food
Vietnamese eatery follows a uniquely delicious path
I. A fresh twist in food needs a refresh in a look
As they are planning to relocate and renovate their space, I have discussed with them the direction they want to develop for their brainchild and passion project and draw to the conclusion: rebrand the entire identity, emphasize the cultured root yet be able to fuse to the eating habit of local food lover.
II. Logo Concept
III. Visual Direction
Green present for sustainability, which is one of the reasons I chose it as the branding color. Apart from introducing the beauty of Vietnamese cuisine, they also focus on building a community with a healthy lifestyle. Half of their menu offers vegetarian options and to-go utensils are made from compostable materials. At Raubistro, it is not only about a tasty meal, it’s the philosophy that the owners devote their efforts to put in every single detail that make the Rau Bistro’s name. The typeface was selected considerately as Classique Saigon is elegant and has an emotional, retro vibe that brings us the nostalgic with a sense of unique culinary art. Also, the modern font like Be Vietnam helps balance the legible, gives the earthy vibe with the combination of the colour palette.