GENEX – Marketing Design Project Portfolio
OVERVIEW
GENEX is a global cooperative that specializes in providing innovative genetic and reproductive solutions to the dairy and beef industries. With a focus on advancing the success of their members and customers, GENEX leverages cutting-edge technology and industry expertise to drive progress in animal genetics, reproduction, and overall herd management. Their commitment to excellence ensures that farmers and ranchers around the world can achieve their production goals and improve the sustainability of their operations.
As a graphic designer, I collaborated on various marketing campaigns for companies in the agriculture industry. Here are some examples of the graphic work I've completed:
ICC Campaign
The GENEX ICC™ index is a genetic selection tool designed to breed profitable, efficient, and long-lasting dairy cows. It prioritizes traits like milk production, health, fertility, and efficiency, helping farmers achieve more productive and profitable herds by focusing on key performance areas tailored to their specific farm goals.
This refreshed concept for the ICC program incorporates the GENEX rebrand, featuring a new color palette with additional secondary colors. To align with the emphasis on commercial imagery, I utilized a double exposure technique, blending a herd scene within the silhouette of a Holstein or Jersey cow. This approach visually reinforces the tagline, "She goes unnoticed, your herd stands out."
Event Marketing & Promotional Materials
