URUS – Corporate Communication
OVERVIEW
Leadership Conference Visual Lead
The design team is tasked with developing a concept for the conference that aligns with the theme and objectives of the event. This includes creating visual elements that reflect URUS’s growing global presence, its commitment to innovation in bovine genetics, and its focus on building lasting customer relationships. The concept should visually communicate the company’s mission of “Better Cows for a Better World” while highlighting the unique strengths of its portfolio of brands. The team will collaborate to create cohesive designs that resonate with both internal and external audiences, ensuring a professional and engaging experience at the conference.
URUS, founded in 2018, is a global agriculture holding company composed of industry leaders like AgSource, Alta Genetics, GENEX, and more. It provides dairy and beef producers with genetic and farm management solutions to improve herd quality and productivity.
My role focuses on creating various materials for both internal and external communications, with a strong emphasis on the digital space. I lead the development of URUS Power, our internal newsletter, where I take full responsibility for designing graphics, supporting content, and creating an engaging email newsletter using email marketing tools. Additionally, I contribute to the creation of promotional materials and design conceptualizations for internal events, ensuring a cohesive and impactful visual identity across all company communications.
URUS Giving
URUS Giving, launched in 2023, is a philanthropic initiative aimed at supporting community-driven causes that align with our Corporate Social Responsibility values. With a generous contribution of $25,000, we invite you to join us in making a difference by voting for the charities you believe deserve these funds. Your vote is a powerful tool for change, compassion, and a brighter future. As part of the design team, I’m leading the creation of key visuals, email campaigns, and the voting page to collect employee input. Together, we can create a meaningful impact on the lives of those who need it most.
