Collective Work for Shaw and Rogers

OVERVIEW

Role
In addition to working on Shaw Direct, I contributed to various projects and campaigns aimed at enhancing the digital customer experience for Shaw's website and later Rogers. My work focused on improving the visual design of product landing pages and developing UI components to add to the design systems that ensured webpages were user-friendly and engaging, effectively drawing customer attention while educating them about new products.
Role
UI/UX Designer
Timeline
2023 – 2024
Skills
• Web & Responsive Design
• UI/UX Design
• Information Architecture

• Prototyping
• Design System
• Product Thinking

Rebranding from Shaw to Rogers

The digital team worked continuously to support the rebrand of Shaw during its merger with Rogers. I collaborated closely with the team to define, develop, and deliver visual designs in a consumer-facing environment for the entire Shaw website, aligning with business goals. As the sole designer, I was responsible for the UI/UX design, layout creation, and photography selection. I also coordinated with copywriters, other designers, and product owners to manage the extensive redesign of multiple webpages.

Self Protect Products Pages

Self Protect offers customizable home security solutions with smart devices that users can install and monitor themselves through a mobile app. Shaw and Rogers required the creation of landing pages to introduce these new products and their benefits. Our challenge was to integrate all the information under the Home Security sections of shaw.ca and rogers.com, ensuring it was easy to comprehend and navigate without overwhelming the user.

  • Overview page introducing the product's benefits.
  • Hardware page highlighting technical specifications of the devices.
  • App page showcasing key features to capture users' attention.
  • Bundle page offering promotional deals.

Additionally, I designed a new set of icons for the MyShaw customer portal to enhance the user experience. One of the main challenges of this project was managing a tight deadline while coordinating with numerous stakeholders from both Shaw and Rogers. Although both companies were launching the same product, their target customers varied slightly between the East and West regions, requiring us to maintain consistency while tailoring the content to fit each audience.

To keep the project on track, I facilitated mid-project check-ins with the team to monitor progress and address any changes. This collaborative approach, combined with effective project management, enabled us to successfully launch the landing pages on time. As a result, we achieved a strong initial performance, with 10 cameras sold on the first day.

Update 404 page

This revamp aims to improve the error page while aligning with the Rogers brand, using familiar brand elements like fonts, colours, and pictograms while incorporating subtle differences to maintain Shaw's identity. Changing the structure of the content by removing redundant components so users quickly realize they’ve reached the wrong destination. Include personalized messaging with easy navigation links that guide them to the correct category or main site sections, providing a seamless transition and minimizing frustration.